Dyson & attention to detail

When it comes to design, there are various routes a designer will take to deliver a product.

Some simple designs need very little thought and will often be designed with a 'throw away' mentality in mind. In these cases very little attention to detail is considered as the idea is that if the product breaks the consumer will be happy to go out and replace.

There is debate within the industry if this way of thinking is ethical however in a lot of cases, the bottom line of the company benefits using this outlook. Access and exposure of a product is so abundant these days that, no matter how hard they try, the consumer will be always be influenced in some way or another.

This is why design thinking has changed from developing a robust, long lasting product to developing a product to last until the next 'model' is in demand.

We're always wanting something new and it seems that we get bored easily because we are overwhelmed with competing products. How can you possibly create a significant point of difference to your competitor when it seems that every idea has already been developed?

Sir James Dyson has answered that question.

Dyson disagreed with co-owners from a previous company as to how they could utilise the vacuum technology on a cutting machine and how it could be scaled down to a house-hold vacuum. He backed himself and started a new venture.

Between 1974 and 1985, 5127 prototypes were developed which would be the birth of Dyson's iconic, cyclonic suction Vacuum. This technology showed that after multiple iteration's, concepts and prototypes were developed, even more were needed to create the perfect machine. Dyson's attention to detail was beyond comprehension. The company would not release their idea until they knew it catered for every need the consumer would consider.

Since the birth of this concept, Dyson has been renowned for ground breaking products, Quality and innovation, however a price is attached to this epic R&D. Spending so much time on attention to detail and introducing the consumer to new ergonomic and functional principles, Dyson is known for understandably applying higher prices to their products. On top of the quality, Dyson produce beautiful forms, showing off sleek lines and timeless profiles.

Some of the products that Dyson have developed that stand out among their competitors are their vacuum range (push & handheld) with cyclone technology, Hair straighteners, blade air dryers, Bladeless fans and most recently, Ventilators to provide assistance to the UK hospitals.

This attention to detail shows us that some designers still want to bring the consumer amazing products, with an emotion attached to the ritual of use and ownership. Fewer and fewer organisations think along these lines with such a flooded market.

With the environmental concerns consuming us today, should we not design things to last and retain our excitement opposed to designing products to die when the bell curve tells us the consumer is bored?

Let us know your thoughts. Hopefully our new wave of designers choose quality over the bottom line.

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